THERE'S A NEW ERA IN THE WORLD OF FITNESS
AND A NEW FACE TO GO WITH IT.
The new face of fitness is a face that shouts, "I want to!" The new face of fitness is the face of joy, adventure and passion.
Today, more than six million people all sizes, shapes and ages take weekly Zumba classes in over 50,000 locations across 75 countries. And the program's popularity keeps growing by leaps, bounds (and exhilarating dance steps).
People all over the world have fallen in love with the Zumba Fitness-Party™. Your members will love it. And you will too.
ZUMBA® SPEAKS YOUR LANGUAGE
The Zumba program is an effective, exhilarating, Latin-inspired, easy-to-follow, calorie-burning dance fitness-party that has taken the fitness industry by storm. It achieves the perfect balance of a progressive core workout, full-body cardio and strength training, and a stress-relieving, energy-producing fitness experience.
ZUMBA® CLASSES
Currently, the Zumba program offers five different types of Zumba classes:
When members see a Zumba class in action, they can't wait to give it a try. When they do, they feel their body surge with energy. This Latin-inspired, easy-to-follow, dance-fitness party exhilarates their senses and works all their major groups in a high-energy cardio blast that leaves them invigorated, refreshed and full of life.Zumba classes feature exotic rhythms like salsa, merengue, cumbia and samba set to sexy Latin and international beats. Before participants know it, their abs, arms and thighs are toned up and their energy level is soaring! There's no other fitness class like the Zumba Fitness-Party™. It's easy to do, effective and totally exhilarating. It builds a community in your fitness facility that stays consistent and strong. Members return to Zumba class again and again, bond with other members and become addicted the Zumba experience. In turn, your member retention reaches new - and higher - levels.
Zumba® Gold targets the largest growing segment of the population: the older adult. It takes the Zumba formula and modifies the moves and pacing to suit the needs of the active older participant, as well as the deconditioned participant. What stays the same are all the elements the Zumba Fitness-Party is known for: the party-like atmosphere, the zesty Latin music and the sheer vibrance of each class. And that's exactly what active older adults want. They want camaraderie, excitement and fitness as a regular part of their weekly schedule.On the go and ready for adventure, this new wave of retiring baby boomers account for 28 percent of the population and 40 percent of total consumer demand - spending two trillion dollars in goods and services every year. With Americans over the age of 65 expected to double to an astounding 70 million by the year 2040, one in four Americans will be an older adult.
What's more, in the February 2010 issue of IDEA Fitness Journal, research from the Journal of Aging and Physical Activity shows that dancing for the senior population "...can improve aerobic power, lower-body muscular endurance, strength, flexibility, balance, agility and gait speed for older males and females." This means, for active older adults, Zumba® Gold is the perfect fit. It's a dance-fitnesss class that feels friendly and, most of all, fun!
It's time to make fitness a family affair with Zumbatomic! Designed exclusively for kids (ages 4-12), Zumbatomic® classes are a rockin', high-energy fitness-parties packed with specially choreographed, kid-friendly routines and all the music kids love to groove to in a group, like hip-hop, reggaeton, cumbia and more. Parents love Zumbatomic® because of the effects it has on kids, increasing their focus and self-confidence, boosting metabolism and enhancing coordination. Zumbatomic® rounds out family fitness goals by giving parents a great reason to head to the gym - for themselves, for their kids, for a totally fun family experience.
When it comes to getting in shape, Zumba® Toning raises the bar (or rather the toning stick) with a class designed for the more hardcore Zumba participant. It combines targeted body-sculpting exercises and high-energy cardio work with Latin-infused Zumba moves to create a calorie-burning, strength-training dance fitness-party. Students learn how to use lightweight, maraca-like Toning Sticks to enhance rhythm and tone all their target zones, including arms, abs and thighs. Zumba®Toning is the perfect way for enthusiasts to sculpt their bodies naturally while having a total blast!
Known as the Zumba "pool party", Aqua Zumba® gives new meaning to the idea of an invigorating workout. Splashing, stretching, twisting, even shouting, laughing, hooting and hollering are often heard during an Aqua Zumba class. Integrating the Zumba formula and philosophy with traditional aqua fitness disciplines, Aqua Zumba® blends it all together into a safe, challenging, water-based workout that's cardio-conditioning, body-toning and, most of all, exhilarating beyond belief!